We’ve all heard a lot of chatter about Bitcoin and it’s growing popularity among financial communities around the world. The widely unregulated cryptocurrency is seen by many as an economic game changer with the power to provide millions of people access to the financial market. But what is likely to be the true game changer is the underlying technology, blockchain.

Bitcoin may have...

New technology is emerging at lightning speed. As industry and consumers become accustomed to these advancements, it’s beginning to impact the way brands are doing business and communicating to their customers. In 2018, there will be innovative ways in which companies are capitalizing on technology to create meaningful experiences. Experiences being the operative word. Technology should not be...

There’s no doubt that the rise of social media has been important to public relations. We know that consumers like having an open forum for public conversation between regular people and that they generally trust those conversations more than advertising and other commercial conversations. However, with the rise of social media, we have seen an incredible — and largely invisible — rise of...

I was an executive recruiter for Korn/Ferry for many years. Most of my time was consumed with the task of helping clients identify and recruit top notch talent. And when I wasn’t working on a search, I was working on acquiring new clients. But there’s another, less productive task that I had to provide, and that all recruiters must provide. It’s what the industry refers to as “courtesy...

At some point, everything is declared dead: TV, radio, advertising, digital, email marketing and, yes, even PR. But as Oscar Wilde once eloquently put it: “Reports of my death have been greatly exaggerated.”

PR is certainly not dead. But who practices it, how it is practiced, who buys it, why they buy it and how we organize ourselves to deliver it will — and must — change.

In...

The premise of Arnold Schwarzenegger’s cult movie series Terminator is that the American military built a central control system based on artificial intelligence (AI) and machine learning. Inevitably, as the system grew smarter, its creators were unable to understand it and could only hope it would behave as desired once fully activated. That’s where things went off the rails.

What...

Since civilization began, the ruler of a tribe, community or country often had someone on whom they would rely to enhance their reputation. Those people were good at crafting words or imagery and skilled at anticipating how stories or deeds would be viewed. In modern times, these roles are often occupied by professional communicators, people who understand cause and effect, and advise...

As a first-generation millennial growing up between two cultures, Mexican and American, narratives representative of my reality were difficult to find. Seeing how some cultures were prioritized and celebrated while others were shamed and stereotyped created a sense of exclusion because I couldn’t be proud of my multicultural upbringing. Media continues to define millennials and younger...