USC Annenberg has received a $10-million grant from the Annenberg Foundation to launch a capital campaign that will transform the signature spaces in its historic Annenberg School of Communication (ASC) building into dynamic hubs that propel students’ success, further groundbreaking research, and...
For Gen Z, social media is viewed as both a mood and energy regulator. Their cellphone scrolling habits provide entertainment and escape and the idea of prioritizing a specific time slot for audience tune-in is becoming irrelevant.
Interested in Gen Z’s information consumption habits, USC Annenberg’s Center for Public...
@ sweeteaedits and @sweeteaeditsig . For Jill Ofodu these handles on Instagram and TikTok respectively encapsulate her passion as a content creator and video editor that first began in the seventh grade. She curates popular movie and television...
On the last day of class this spring, a small group of students is lost in conversation at the USC Peace Garden . Part of the COMM 499: Climate Stories course that meets every Wednesday, they read, watch, listen to, and prototype new, playful ways to tell climate stories.
Aspiring...
In 2019, Lil Nas X utilized his musical skills and understanding of meme culture by publishing “Old Town Road” on TikTok. The song quickly took over the social media app and beyond, becoming a pop culture earworm heard on TV, radio, and more. It launched Lil Nas X’s career and changed the trajectory of Alexandria Arrieta’s PhD studies at...
Christopher Smith, clinical professor of communication and founder of the Media, Economics & Entrepreneurship (M{2e}) program, has died at the age of 55. A devoted scholar, teacher and mentor at USC Annenberg for more than 20 years, Smith inspired colleagues and students to innovate and lead through his trailblazing courses...
The Adobe Foundation partnered with Associate Professor of Communication Stacy L. Smith and the USC Annenberg Inclusion Initiative to debut The Inclusion List, a new data-driven ranking that provides the titles of the 100...
