For companies hoping to successfully market their brands — whether they’re just entering the marketplace or already a household name — research is crucial to anticipating emerging trends, understanding the “what” behind the forces that shape culture and conversation, and learning from the minds behind the “why.”
Many of those minds are Gen Z, who make up 40% of global consumers. So,...
From their days as young actors to undergrads, twin brothers Matthew and Benjamin Royer have always been by each other’s side. Now, their next journey together begins at USC Annenberg this fall. Pursuing their master’s degrees in journalism and specialized journalism respectively, each is excited to dive into multidisciplinary reporting and engage in their passion for storytelling in unique...
Elton John, Adele and R.E.M. did it ....
A new study by the USC Norman Lear Center , in collaboration with SHOWTIME/MTV Entertainment Studios, reveals the significant role entertainment plays in shaping knowledge, public perception, and behaviors related to mental health. Shifting Minds: Understanding the Development,...
After sports icon and equality activist Billie Jean King closed out her remarks at USC Annenberg’s 2024 commencement ceremony, she added in a puckish surprise, grabbing her racquet and volleying tennis balls high into the air for graduates to catch.
A lucky dozen or so came away with keepsakes of the moment. But all in attendance received the advantage of...
Etolia Stinson’s experience in broadcast journalism and social media management helped prepare her for the MS in Public Relations Innovation, Strategy and Management (PRISM) online program.
The YouTube...
PhD candidate Eduardo Gonzalez has spent the last five years studying how refugees use smartphones and the internet for their general well-being and survival, and to connect to broader networks of care during processes of displacement and migration. Gonzalez believes his time at USC Annenberg allowed him to develop meaningful personal and...
