Annie Long’s fascination with YouTube and content creation began as so many children’s interests serendipitously do: watching older siblings. She was captivated by everything she was seeing on their screens, but when those screens were turned off, she took that fascination a step further. Long pulled out her camera and made her own videos. She started uploading comedy skits,...
For companies hoping to successfully market their brands — whether they’re just entering the marketplace or already a household name — research is crucial to anticipating emerging trends and to understanding the what behind the forces that shape culture and conversation and the minds behind the why .
Many of those minds are Gen Z, who make up 40% of global consumers. So, last year,...
From their days as young actors to undergrads, twin brothers Matthew and Benjamin Royer have always been by each other’s side. Now, their next journey together begins at USC Annenberg this fall. Pursuing their master’s degrees in journalism and specialized journalism respectively, each is excited to dive into multidisciplinary reporting and engage in their passion for storytelling in unique...
Elton John, Adele and R.E.M. did it ....
A new study by the USC Norman Lear Center , in collaboration with SHOWTIME/MTV Entertainment Studios, reveals the significant role entertainment plays in shaping knowledge, public perception, and behaviors related to mental health. Shifting Minds: Understanding the Development,...
After sports icon and equality activist Billie Jean King closed out her remarks at USC Annenberg’s 2024 commencement ceremony, she added in a puckish surprise, grabbing her racquet and volleying tennis balls high into the air for graduates to catch.
A lucky dozen or so came away with keepsakes of the moment. But all in attendance received the advantage of...
Etolia Stinson’s experience in broadcast journalism and social media management helped prepare her for the MS in Public Relations Innovation, Strategy and Management (PRISM) online program.
The YouTube...
