“We are students. We don’t have [guns],” a group of Black African college students chanted at a Ukrainian side of the Poland border as the Russo-Ukrainian War escalated in the spring of 2022. Their cries were heard around the world because they had a more powerful weapon.
Using their cellphones, the students, mostly Nigerians, documented how they were being denied...
Long before they were called influencers, they were bloggers, and before they were bloggers, they were market mavens.
“Influencers are as old as the internet and social media,” said Robert Kozinets , Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication. “As soon as people started getting the tools,...
Amidst Russia's invasion and the ensuing war in Ukraine, Russian oligarchs have remained unscathed. Western attempts to curb their influence through financial measures had limited success. However, a game-changing approach has emerged from USC Annenberg PhD graduate and Assistant Professor at Dartmouth College Herbert Chang and his team...
Public relations major Julia Ma describes herself as an ailurophile, a logophile and “Trojan Material.”
With over 500K followers across YouTube, TikTok and Instagram, Ma promotes sustainability and fashion content and collaborates with brands like H&M, Amazon and Apple....
The South L.A. intersection of Florence and Normandie avenues was the epicenter of the 1992 civil unrest. Thirty years later, public relations major Myrah Sarwar used 3D-modeling and browser-based virtual reality to re-create the flashpoint where violence and destruction first erupted after the acquittal of the police officers involved in beating Rodney King.
Using a phone...
In May 2023, Annenberg students spent 10 days in Ghana. Staying in the country's capital, they honed their reporting skills and connected with local college students from the Ghana Institute of Journalism. Associate Professor of Professional Practice Miki Turner led the group with Visiting Professor of Journalism Afua Hirsch...
The COVID-19 pandemic may have changed the moviegoing experience in significant ways, but it did not result in greater inclusion for marginalized groups. A new report maps where there has been progress—and where there hasn’t—across the most popular films from the last year....
Journalists have traditionally been expected to completely detach their own opinions from their work. But now that standard is beginning to evolve in a way that accepts the inherent bias of reporters. But how much is too much?
Diving deep into these important topics at the very heart of modern journalism, we bring in two viewpoints from our USC Annenberg community...
