Even as a four-year-old, Aliya Jasmine knew she wanted to be a broadcaster. Literally standing in her grandfather’s rock fireplace so that the echo would lend texture to her fake British accent, Jasmine would pretend she was a BBC reporter.
A single bare bulb illuminates clothes on hangers, shoes tucked into corners and small foam panels, artfully arranged to dull the sound of traffic passing outside her Los Angeles apartment. Paola Mardo stands inside, door closed, speaking into a mic clipped to a stand. A recorder perched atop a folded stack of shirts monitors sound levels. Mardo begins reading her script from the iPhone she holds
“The following is a true story about the building of an empire, and two visionary worldbuilders who made it possible.”
The co-creator of the social networking app Grindr constructs creative career choices for himself.
Caroline Wohl is working an event inside Goop’s brick-and-mortar shop at the Brentwood Country Mart, just east of Santa Monica. As she sets up for a small crowd, the guest speaker, a dermatologist, is talking about the future of non-toxic beauty products.
Siddharth Pandey, an international student from Dubai, talks about how the personal relationships he was able to form with his professors and peers, coupled with learning how to think on his feet while creating dynamic PR campaigns, shaped his two years in the Master of Arts in Strategic Public Relations Program at USC Annenberg.
When The Force Report, a database that collects information about police use of force in New Jersey, released a major announcement in mid-November 2018, reporter Disha Raychaudhuri of NJ Advance Media was ready to crunch the numbers.
There are so many ways to slice a career in public relations. Maggie Habib, who earned her bachelor's in public relations in 2004, provides tips. This video is part of a “Live with Alumni” series that is created in partnership with our alumni office.
