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Media Highlights

Salon
TikTok, Gen Z's financial adviser, can be "risky to rely on," experts say
December 23, 2024

Clinical Professor of Communication Karen North was quoted in an article about Gen Z turning to TikTok and YouTube for financial advice, embracing trends like budgeting and minimalist spending.

TheWrap
MSNBC Viewers Still Haven’t Returned Post-Election – Will They Ever Come Back? RATINGS
December 18, 2024

Professor of Professional Practice of Journalism and Director of USC Annenberg’s Media Center Christina Bellantoni was quoted in a story about how MSNBC's primetime viewership has dropped 55% post-election, while Fox News' audience has grown, reflecting shifts in audience preferences, with some viewers disappointed by election coverage or disengaging temporarily from the news.

KNX News
USC offers class on how to become an influencer
December 18, 2024

Clinical Associate Professor of Communication and Associate Director of the Digital Social Media (MS) program Freddy Tran Nager was quoted in a story about a new class that focuses on teaching students the art of using social media as a tool for influence. 

Spectrum News 1
Trump holds 1st post-election press conference at Mar-a-Lago
December 16, 2024

Adjunct Lecturer Daniel Schnur was interviewed about Trump's first press conference following his November election victory.