Headshot of Monica Koyama

Monica
Koyama

Associate Professor of Professional Practice of Communication
Co-Director of the Communication Management (MCG) Program
Monica Koyama has 25+ years of experience creating award-winning entertainment marketing campaigns with FX Networks, Netflix Nat Geo, Warner Bros and the World Surf League.
Academic Program Affiliation: 
Headshot of Monica Koyama
Monica Koyama has 25+ years of experience creating award-winning entertainment marketing campaigns with FX Networks, Netflix Nat Geo, Warner Bros and the World Surf League.
Expertise: 
Advertising, Diversity and Inclusion, Entertainment, Marketing, Sports
Research and Practice Areas: 

Monica
Koyama

Associate Professor of Professional Practice of Communication
Co-Director of the Communication Management (MCG) Program
Academic Program Affiliation: 

Tabs

Monica Koyama has worked as a television executive creating groundbreaking content and branding campaigns. She has extensive production, integrated marketing, partnerships and brand management experience across film, television, streaming and sports. She has worked on various IPs, including Star Trek, Doom Patrol, The Flight Attendant, John Wick, The Simpsons, Fargo, American Horror Story, Sons of Anarchy, The Americans and It’s Always Sunny in Philadelphia.

A two-time Trojan, Koyama graduated with a BA and MA from USC Annenberg and in 2020, she began teaching marketing classes as an adjunct professor in the communication management master’s program. She currently teaches in the online and on-campus programs and is the co-director for the master of communication management program.

Awards and honors:
Promax / BDA
Telly Award
Brisbane Advertising & Design
National Web Marketing Award
Promax / BDA Agency of the Year

Courses

CMGT 532: Development of American Media Industry 
CMGT 551: Communicating Entertainment Media Identities