Undergraduate Public Relations

Photo of three people talking in an Annenberg classroom

With our stories and messages carrying greater influence than ever before, you will develop the expert writing, production, and strategic-planning skills needed to advocate on behalf of a person, brand or organization.

Today, we not only have the capability, but the imperative, to make our voices heard. At USC Annenberg, you will learn how to craft comprehensive public relations campaigns grounded in innovative multi-platform content and audience insight mining. Our position in the media capital of Los Angeles provides the perfect setting for you to analyze campaign outcomes, to conduct original industry research and to apply the theories you learn in the classroom as you prepare for career opportunities that can span business, marketing, advertising, entertainment, technology, healthcare, advocacy, and beyond.

By the numbers

public relations courses We offer 39 undergraduate PR courses that allow you to create a personalized program of study.

We offer 39 undergraduate PR courses that allow you to create a personalized program of study.

public relations facultyOur undergraduate public relations faculty bring their expertise from working in the field to lessons in class.

Our undergraduate public relations <a href="/faculty#field_faculty_status=active&field_academics=public-relations-ba&field_faculty_type=full-time">faculty</a> bring their expertise from working in the field to lessons in class.

270

students 270 of our undergraduate students are pursuing an academic major in public relations.

270 of our undergraduate students are pursuing an academic major in public relations.

97% %

of our Class of 2019 employed within 12 months of graduationOur recent graduates have gone on to distinguished careers with employers such as BBDO, Disney, Weber Shandwick, Warner Media and CBS.

Our recent graduates have gone on to distinguished careers with employers such as BBDO, Disney, Weber Shandwick, Warner Media and CBS.

Student, alumni and faculty work

Remove the barrier

Joelle Ferguson ’20 uses her PR skills to create an advocacy campaign for student mental health awareness and resources at USC.

Charting the #PRFuture

ZaZu Lippert ’22 takes you behind the scenes of a podcast series hosted by Fred Cook, director of the Center for Public Relations.

Cover of a person with the words "who?" and "how?" on either side

Inventing netnography

Fusing the internet with ethnography, Professor Robert Kozinets develops an innovative research method to study online communities.

Game changer

Caroline Wohl ’20 leverages our alumni network to land ideal internships with companies like Goop and MTV.

Screenshot of Maggie Habib in video "Tips on a career in pubic relations"

Career connections

Maggie Habib ’04, founder of boutique communications shop mPR, Inc., shares tips for navigating the industry.

Illustration of a person with draw marks on them for "corrections"

Being real

Assistant Professor Eunjin “Anna” Kim explores how the authenticity of Instagram models affects our buying decisions.

Build your audience insight and content creation skills

Our state-of-the-art Media Center and Digital Lounge allow you to gain hands-on experience while acquiring the advanced multimedia and analytical skills necessary to tell stories while measuring impact across platforms. Through the center’s Digital Media Analytics Desk, you can learn to monitor the social stream as well as how to collect and analyze data for real-time events, brand communication and advertising campaigns. The Digital Lounge offers a creative makerspace where you can develop your technology and content creation skills, including Adobe Certification.

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