Master of Science in Digital Media Management (Online)
You will learn to propel innovation, make data-driven decisions and influence the future of the digital media landscape.
The acceleration of worldwide mobile internet access has made digital media indispensable to commerce, culture, and human connection. With a focus on developing leadership skills and an entrepreneurial mindset, our fully online program is designed to prepare you as a manager who understands the evolving media landscape, makes ethical decisions driven by data, and builds a more equitable future by leading diverse teams.
Guided by expert faculty, you will learn strategic management techniques focused on cultivating a work environment where each person thrives. By analyzing how organizations use digital platforms to aggregate and empower users, you will explore how to support diverse perspectives in storytelling and content creation, alongside acquiring a holistic and critically-oriented understanding of digital media culture and business practices that will prepare you to be a future leader.
By the numbers
Program developed by faculty experts and industry leaders
The MSDMM program was designed by USC Annenberg faculty experts with input from industry executives from USC Annenberg’s Board of Councilors and Alumni Advisory Board and can be completed on either a one-year or two-year track. Moving forward, the program will benefit from an advisory board of top marketing, digital media and communications leaders who will provide ongoing guidance to ensure the program’s learning outcomes remain at the leading edge of the field.