Master of Science in Public Relations Innovation, Strategy and Management (Online)
You will evolve and lead the PR industry as emerging technologies continue to expand the ways communication can impact nearly every facet of an organization’s business.
Whether it’s multiplatform content creation or influencer relations, global brands need expertise across the full spectrum of PR, marketing and advertising functions to thrive in today’s complex media landscape. In our fully online program, you will build a foundation in critical thinking, ethics and data-driven decision making, while learning to develop and deploy compelling, accurate and effective communication campaigns that incorporate technological advances.
You will also examine the fundamentals of business, finance and economics, allowing you to enhance collaboration with C-suite leaders and to effectively communicate with shareholders and other stakeholders. As you develop ethical, collaborative leadership skills and purpose-driven approaches, you will explore how to support diverse perspectives in persuasive storytelling and content creation, and to collaborate with and manage teams with diverse backgrounds.
By the numbers
Network with industry leaders
The MSPRISM program was designed by USC Annenberg faculty with input from industry executives, including from the USC Annenberg Center for Public Relations Board of Advisers. These top public relations, marketing and communication leaders will continue to provide programmatic guidance and will connect with students directly through online and in-person networking events.