Each spring, M{2e} tackles a big question facing the future of media. This year, we examined how virtual reality and augmented reality could reshape the media business. Over the course of a week, we hosted conversations and demos on how the technology is changing the news, entertainment and branding businesses. You can catch a recap of our week at the above video or on YouTube...
USC Annenberg’s Media, Economics and Entrepreneurship, or M{2e}, program has tapped Dr. Nirit Weiss-Blatt as their visiting scholar for the 2017–19 academic years.
Devin Johnson, president and chief operating officer of UNINTERRUPTED, a digital media company founded by LeBron James and Maverick Carter, joined Professor Christopher Smith on October 24th for a conversation about how the digital revolution impacts the relationship between media companies, athletes and their fans. Johnson provided insights into how UNINTERRUPTED differs from the traditional...
Julie Haddon, senior vice president of marketing at the National Football League, joined a panel hosted by The Women’s Leadership Society @ USC Annenberg M{2e} on October 11th to discuss marketing and the future of sports media. During the panel, Haddon discussed the daily responsibilities of a marketing executive at a major sports company,...
“My name is Gabriela Fernandez and I’m a rising senior studying Broadcast and Digital Journalism and Narrative Studies.”
For a week in May, I and several other students went on a trek through Los Angeles, visiting nine companies that sit at the intersection of media and technology. The program, led by the Media, Economics and Entrepreneurship program, was called M{2e} @ Work. Our goal...
Over the course of its 23-year existence, UFC has elevated mixed martial arts competition from being a sideshow on the fringe of mainstream culture, to its status today as the dynamo behind a global sports empire. In July 2016, the talent powerhouse WME-IMG announced the acquisition of UFC for $4 billion, further attesting to the fight organization’s central...
Whalen Rozelle (Director, eSports, Riot Games) joined Journalism professor and M{2e} co-director Gabriel Kahn, Communication professor, Dmitri Williams, for an in-depth conversation on Feb. 6 about the growth of eSports across linear, social, and digital platforms. The event was part of the M{2e} Spring 2017 Speaker Series: Sports Programming in the Post-TV Era.
This spring, the M{2e} program is taking a closer look at the changing sports media landscape with a semester-long speaker series, "Sports Programming in the Post-TV Era." The series launched on February 1, 2017 with a conversation about media strategy moderated by M{2e} co-director, Christopher H. Smith and...
