M{2e} hosts Devin Johnson of UNINTERRUPTED for a conversation about the rise of athlete-owned sports media start–ups

Devin Johnson, president and chief operating officer of UNINTERRUPTED, a digital media company founded by LeBron James and Maverick Carter, joined Professor Christopher Smith on October 24th for a conversation about how the digital revolution impacts the relationship between media companies, athletes and their fans. Johnson provided insights into how UNINTERRUPTED differs from the traditional sports media outlets: UNINTERRUPTED creates personal and unique content about athletes, allowing their fans to relate and connect with them on a more personal level. As the executive who oversees the company’s daily operations and strategic direction, Johnson discussed his philosophy on content production, distribution and monetization. He emphasized the importance of versatile and authentic content to keep digitally-savvy fans interested and engaged across distribution channels.

See more photos from the conversation here.