: Sevan Matossian, Director of Media at CrossFit, Inc., leads a conversation about the growth and the importance of transmitting culture within a rapidly changing media landscape.
USC Annenberg / Brett Van Ort

Photos: CrossFit & CrossFit Games: A Conversation on Media Strategy

This spring, the M{2e} program is taking a closer look at the changing sports media landscape with a semester-long speaker series, "Sports Programming in the Post-TV Era." 

The series launched on February 1, 2017 with a conversation about media strategy moderated by M{2e} co-director, Christopher H. Smith and guests Justin Bergh (General Manager, CrossFit Games), and Sevan Matossian (Director of Media, CrossFit, Inc.) in the Forum of Wallis Annenberg Hall.

CrossFit is a fitness regimen developed by Greg Glassman, CrossFit's Founder and CEO, over several decades. There are more than 13,000 CrossFit affiliates around the world.
The CrossFit Games are world-renowned as a grueling test for the toughest athletes on Earth as well as a thrilling experience for spectators. Since its inception in 2007, the CrossFit Games have become “one of the fastest growing sports in America,” according to Forbes.

For more photos, please see below:

“CrossFit & CrossFit Games,” a Conversation on Media Strategy