For five USC Annenberg graduate students in the communication management program, what started out as a class-wide project for a new brand storytelling and experiential communication course turned into an appointment at the literal Barbie Dream House.
Two second-year master’s degree students in the strategic public relations program are taking advantage of every opportunity as they pursue their degrees. Vivien Li spent her summer studying abroad in Hong Kong, working for a public relations firm. She was there during the protests against China and found it “eye-opening to be in Hong Kong at a time when so much history was happening.”
The USC Annenberg Innovation Lab (AnnLab) has launched a fellowship program to empower social entrepreneurs, artists, organizers, scholars, and others to increase awareness, understanding, and engagement around pressing areas of public interest — with particular attention to underrepresented communities. The fellows are all emerging leaders in leveraging popular culture, media, and technology for social progress, and come from diverse perspectives, communities, and areas of practice.
When Houston-area native Kaleigh Finnie was searching for the ideal college experience back in 2013, it quickly became clear that USC was the best fit.
The Annenberg Youth Academy for Media and Civic Engagement is a four-week summer intensive academy for 26 talented high school students from the communities surrounding the USC University Park and Health Science campuses. Students are exposed to the equivalent of first-year college-level courses and develop a rich conceptual understanding and practice of the necessary role that media, communications and journalism play in fashioning civic-minded thought leaders and innovators.
A new report documents progress toward inclusion and persistent deficits in the top films of 2018.
It’s a sunny Los Angeles day. Professor of Communication François Bar has brought a new cruiser bike, along with its curious cart, to Sixth Street at San Pedro Street, where some unhoused Skid Row residents have come to know him by name. He isn’t out for a leisurely ride; the cart is an experiment designed with and for the homeless residents as a means to bring more electric power and internet accessibility to the area
Rebecca Weintraub, director of the Master of Communication Management (MCG) program, partners with top executives from infrastructure giant AECOM to provide graduate students in her strategic corporate communication course with a unique glimpse into how communication drives an organization’s objectives and goals. AECOM’s Senior Vice President and Chief Marketing and Communications Officer, Heather Rim (MA, MCG, ’03), took this same class while earning her master’s degree and has maintained a close relationship with Weintraub and USC Annenberg since graduating. Together, they paired the various areas covered in Weintraub’s course with experts from across AECOM to provide a real-world perspective on delivering strategic communication programs that meet client expectations.
