Academy Award-winning actor, producer, author and activist Jane Fonda will deliver the keynote address at the USC Annenberg School for Communication and Journalism’s 2025 commencement ceremony on May 16.
With a career spanning more than 50 years, Fonda has used the power of communication as a tool for deeper human connection. The two-time Academy Award winner has...
The USC Capital Campus will soon be home to a state-of-the-art multimedia production studio — made possible by a $5-million grant from USC Life Trustee Wallis Annenberg and the Annenberg Foundation ....
The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.
A...
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When Paolo Sigismondi changed careers after a decade-plus as a leader in media and entertainment on both sides of the Atlantic, curiosity was the motivation. In academia, he could delve deeply into theoretical frameworks for understanding the media industry. Reciprocally, his research and teaching are firmly grounded in real-world...
2025 has brought increased hostility to the term “DEI,” particularly in corporate America. Companies have publicly claimed to be ending DEI programs, changed the name of their efforts, and a few have staunchly defended the need for the programs to shareholders. Amidst this environment, a new study explores one industry to understand the makeup of its executive ranks.
The...
Each year, millions of Americans are diagnosed with health conditions and diseases and turn to various sources, including the media, for information. But how often do popular entertainment programs portray specific health conditions and diseases? A new report reveals.
The study is the latest from Stacy L. Smith and the...
The USC Center for Public Relations and Day One Agency have collaborated on a study that dives deep into Generation Z’s aspirations, values and expectations as they navigate the complexities of early adulthood.
Titled “...