Freddy Tran Nager is a full-time lecturer in communication and the interim co-director of the MS in digital media management program. He has taught at USC Annenberg since 2012, with courses in influencer marketing, website development, and entrepreneurial communication.
In addition, he was the founding director of The Annenberg Agency, a student-staffed consultancy serving nonprofit organizations. Beyond academia, Nager has over 30 years of business experience, including 27 in digital media. At MCA Records, he served as editor of one of web’s first entertainment sites. He subsequently served as a senior copywriter at ad agency Saatchi & Saatchi, crafting online campaigns for Toyota and other clients. He currently runs the creative-strategy consultancy Atomic Tango LLC, which has served major brands, tech startups, and high-profile individuals (experts and influencers). Nager received his MBA from USC Marshall, and his AB from Harvard.
CMGT 542: Business Strategies of Communication Firms
CMGT 568: Influencer Strategies