The Center for Public Relation’s Professional Fellows are a group of alumni and other industry practitioners who are actively involved with the center’s activities on a project basis. They contribute their professional expertise and open their networks to the center’s projects and act as mentors to our students.
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USC Annenberg launched a podcast series on May 21 exploring the most transformative trends of the public relations industry. Hosted by Fred Cook, the director of the Center for Public Relations and chairman of Golin, the #PRFuture podcast features insightful discussions with high-profile guests about their current work...
From Greta Thunberg to the founders of March For Our Lives, a new generation of activists, disillusioned with government, is employing modern public relations tools to raise awareness of a broad spectrum of social and environmental issues, according to USC Annenberg’s 2020 Global...
Ask anyone: I’m obsessed with innovation.
I love the connected-ness of our world and staying close to distant family, friends and colleagues via social media. I let my electric, autonomous car do the driving (where legal, of course). My kids wear activity monitors and count steps zealously. My 5-year-old made me post a picture of her on the family photo stream the day she hit 26,676...
There are a few common problems every PR pro faces but rarely has an answer to:
How can we influence the C-Suite when there are so many calls for their attention? How do we prove the value of PR when frequently used KPIs (such as impressions) are little more than vanity metrics?Fortunately, the answer to both these questions is the same — the Customer Journey.
Research from...
Perhaps these news stories caught your attention during late Summer 2019. The Coffee Bean & Tea Leaf launched two pop-ups in Los Angeles, which transformed their locations into Central Perk, the iconic hang-out of the beloved characters on Friends . For one week only, the locations were decked out with Friends -themed decor, a photo booth featuring the memorable orange couch, and special...
Brands often have operated as business to consumer (B2C) or business to business (B2B) organizations, choosing a lane largely based upon the industry in which they functioned. Consumer packaged goods (CPG) companies defaulted to B2C, while industrial manufacturers and heavy industry defaulted to B2B. Today, an emerging lane — Brand to Community — is rising to an equal place of importance for a...
The World Economic Forum (WEF) annually tracks the progress of 149 countries toward gender parity on four dimensions: economic participation and opportunity, educational attainment, health and survival, and political empowerment. The bad news is the WEF 2018 Global Gender Gap Report predicts most of us won’t see economic parity based on gender in our lifetimes. The earliest predicted adopter...