Aa the first in a three-part series through The Women’s Leadership Societ y (WLS) at USC Annenberg’s M{2e} Center , Nely Galán visited campus on Jan. 18. “How to Become Self-Made” was a workshop stemming from Nely Galán’s New York Times bestselling book on the...
Devin Johnson, president and chief operating officer of UNINTERRUPTED, a digital media company founded by LeBron James and Maverick Carter, joined Professor Christopher Smith on October 24th for a conversation about how the digital revolution impacts the relationship between media companies, athletes and their fans. Johnson provided insights into how UNINTERRUPTED differs from the traditional...
Julie Haddon, senior vice president of marketing at the National Football League, joined a panel hosted by The Women’s Leadership Society @ USC Annenberg M{2e} on October 11th to discuss marketing and the future of sports media. During the panel, Haddon discussed the daily responsibilities of a marketing executive at a major sports company,...
Program Overview:
In this unique experiential educational opportunity, students visit a variety of companies and businesses in the Los Angeles media landscape and have the opportunity to engage in small group settings directly with key industry players. Students will be able to learn from Annenberg faculty, and the... Read more
“My name is Gabriela Fernandez and I’m a rising senior studying Broadcast and Digital Journalism and Narrative Studies.”
For a week in May, I and several other students went on a trek through Los Angeles, visiting nine companies that sit at the intersection of media and technology. The program, led by the Media, Economics and Entrepreneurship program, was called M{2e} @ Work. Our goal...
Sarah Banet-Weiser , Director of the School of Communication at the Annenberg School of Communication and Journalism, spoke at an M{2e} Women’s Leadership Society event on January 24, 2017 and discussed topics such as media and gender identity. During this intimate event, Professor Banet-Weiser talked about the women she admires and her approach to feminist media studies at the dawn of the...
Over the course of its 23-year existence, UFC has elevated mixed martial arts competition from being a sideshow on the fringe of mainstream culture, to its status today as the dynamo behind a global sports empire. In July 2016, the talent powerhouse WME-IMG announced the acquisition of UFC for $4 billion, further attesting to the fight organization’s central...