Center for Public Relations
Today, the ability to communicate is a vital skill for effective leaders and successful companies. But in tomorrow’s real-time media environment engaging the average human will be more of a science than an art. People will be bombarded 24/7 with mountains of data on hundreds of new channels. Most messages... Read more
The USC Annenberg Center for Public Relations (CPR) has announced a new Board of Advisors, led by new Center Director and Golin CEO Fred Cook.
Fred Cook, the CEO of Golin, one of the world’s largest public relations agencies, has been named the Director of the Strategic Communication and Public Relations Center. Cook will also become a professor in PR Studies, focusing on innovation and leadership.