Last year, the USC Annenberg Center for Public Relations partnered with health services company Humana, and Annenberg’s Media, Diversity, & Social Change Initiative, led by Dr. Stacy Smith to look at how seniors are represented in the media. The partnership resulted in a joint study of over 100 films from 2015, including every Academy Award nominated picture for the year. It found that...
Center for Public Relations
A little over a month has passed since the release of the inaugural USC Annenberg Relevance Report and it has been well-received throughout the world of public relations and communications.
"I just wanted to say well done to the Relevance Report team. While a few articles resonated personally with me, each piece was unique and interesting," Elise Eberwein, Executive Vice President of...
Corey duBrowa speaks about the impact of Upstanders on Starbucks retail operations.
Heather Rim speaks about virtual reality as a brand-building tool.
Bernadette Anat speaks about the prospects of social media engagement for 2017.
This article was originally published by the Daily Trojan.
By MATT ROSS
The Annenberg School for Communication and Journalism hosted the “Future of Energy” forum on Tuesday night in the Wallis Annenberg Hall lobby. The panel aimed to discuss the transition of energy in the coming years to meet the needs of a growing global population and to address some of the major...
Irene Bischofberger is the Lead Research Assistant for the Global Communications Report . She is responsible for creating the survey on Qualtrics, distributing it to over 1,000 participants, conducting data analysis and helping create presentations of the results. In addition to working for the USC Center For Public Relations, Irene... Read more