There’s no doubt that the media landscape is constantly in flux. Students and professionals have to acquire new skills and embrace technologies to meet the shifting demands of the communications industry.
This brings up an important question: What do these changes mean for careers in communications, public relations and related fields?
At...
In the United States and many other places around the world, we are seeing the fragmentation of societies, the emergence of extremism, populism, and the clustering of like-minded people into hostile camps deeply suspicious of the other’s values and motives.
One result of this fragmentation has been a kind of governmental paralysis in which major problems go unsolved. Yet polling data...
Only 6% of consumers say they’re influenced by TV advertising to make a purchase decision, while 35% rely on online reviews. But when it comes to tattoos and people’s love of brands, the Harley-Davidson logo slipped down to 6% of tattoo choices this year, and people’s favorite logo to put on their bodies is a family brand, Disney. This data comes from a brand-new survey by the University of Southern California’s Annenberg School for Communication and Journalism.
We all know the statistic: The makeup of the public relations industry is more than 70% women; yet, just 20% occupy senior-level leadership positions in agencies or corporate communications departments.
What can we do to improve this? A two-day workshop organized by the Center for PR strived to propose innovative solutions to address the gender disparity. The 2019 Lead On! Women in...
The annual scholarship honors the agency’s founder and CEO Noemi Pollack
The Pollack PR Marketing Group (PPMG) announced today the creation of The Noemi Pollack Scholarship, which will annually award a partial tuition scholarship to an undergraduate student pursuing a major or minor in public relations at the University of Southern California’...
Early Bird Registration is now available for the USC Center for Public Relations’ second annual Lead On! Women in Communication Leadership Forum , held at USC Annenberg on Sept. 26-27, 2019.
Lead On! is an immersive, two-day workshop that offers unique, hands-on courses on communication skills...
2019 Global Communications Report examines the impact of technology on society and the communication industry
America’s CEOs may feel more pressure than ever to speak out on social issues from gun control to immigration, but ask them what they think the business of corporate communications should be and the answer is overwhelming: business .
According to a new survey conducted by the USC Annenberg Center for Public Relations in conjunction with Chief...