Ever since Amanda Brunak ’20 set foot on the USC campus, she’s made the most out of her time here. A public relations major, Brunak became the director of PR for The Buzz, a student-run TV program, as a sophomore. In Spring 2019, she participated in the Maymester program, visiting top media companies in New York City.
With more than half of Americans listening to podcasts and an estimated $1 billion in annual revenue expected by 2021, USC Annenberg and the Sacks Family Foundation are investing in the future of podcasting. Leveraging this explosive growth, the Luminary Fellowship program hopes to infuse the podcast industry with fresh voices and perspectives.
Cecil Hannibal ’20 has always seen sports in his future. As a kid watching ESPN, especially long-form feature pieces, he thought, “That was something I could do,” he said. “Those stories capture you whether you love sports or not. My grandma would sit and watch those with me, and she doesn’t care who scored 30 points last night.
USC Annenberg’s Center on Communication Leadership and Policy (CCLP), together with partners from across USC, is launching an innovative training program that empowers election and campaign officials nationwide to reinforce their defenses against digital attacks that may affect the integrity and outcome of elections.
Sophomore Julio Martinez never imagined — or expected — that he would be studying communication at USC Annenberg. Then, two years ago, in the summer before his senior year at Valley Christian High School, Martinez was invited to be one of 26 students for the inaugural Annenberg Youth Academy for Media and Civic Engagement program, otherwise known as AYA.
Even before Ruby Yuan set foot on campus, he knew what type of education he wanted to get. The journalism major, who will be graduating in 2020, was interested to find the intersection between journalism and technology and he knew USC Annenberg was the place to explore this.
When Jessica Flores had the opportunity to report on the recovery from Hurricane Maria in Puerto Rico one year after the storm, she knew what topic she wanted to pursue.
Two second-year master’s degree students in the strategic public relations program are taking advantage of every opportunity as they pursue their degrees. Vivien Li spent her summer studying abroad in Hong Kong, working for a public relations firm. She was there during the protests against China and found it “eye-opening to be in Hong Kong at a time when so much history was happening.”