PR is among those rare industries that leaves many on both sides of the ubiquitous “What do you do for a living?” question stumped. Truly stumped. Though I won’t admit to it myself, I’ve heard many a PR colleague acquiesce after a confusing back-and-forth cocktail party conversation to say, “I work in advertising."

No matter what generation of Trojan you were, everyone could agree that USC does an incredible job of providing students with invaluable opportunities — from speaking with notable guest lecturers, to the use of state of the art media labs, to connections to internships and beyond. The opportunities at USC are limitless.

This was my first chance to cover an important, breaking story live — and to get my face on television. Terrified and thrilled, I agreed to head to the scene with our live streaming system called Streambox and a camera operator.

It started as a concept on a whiteboard in Pete Carroll’s office, but “Win Forever” has gone far beyond a simple catch phrase. It’s become a process — a lifestyle, even. Perhaps no one embodies this reality more than USC Annenberg alum Yogi Roth, M.S. Journalism, ‘06. Except, in his case, it might be more appropriately stated as “win forever … at everything.”

But what will happen when commercial drones take to the skies? They may become relatively autonomous, and communicate with one another to receive services and navigate aerial systems. In the very near future, UAS devices may reach out to one another for real-time assistance when their systems go down.

Companies spend millions of dollars and plenty of time with the goal of getting possible customers to “raise their hands,” to show interest in learning more or starting a relationship with their brand. One of the elements that I can attribute much of any academic and professional successes I’ve enjoyed is having a penchant for raising my own hand when it comes to my career path. It’s amazing how an action so simple can prove so powerful.

You’ve turned in your final paper. You’ve accepted that awesome job offer. And on graduation day, you walk across the stage and proudly accept your diploma. Maybe you think you’ve got it all figured it out (I totally did). Or maybe you don’t know what your next steps will be (that’s totally OK too).

Before I started my career, hearing about the “Real World" filled me with fear and distress. Both the reality show and the post-graduation destination seemed fraught with unknown dangers, from mean bosses to crazy housemates.