By Brenda Lynch As a Senior Partner at Finn Partners, adjunct professor at USC Annenberg for over 10 years, and strategic counsel for some of the top companies in the nation such as: eBay, Mattel, Nestle, and Red Bull, Brenda Lynch’s time in the workforce has given her valuable insight into successful career management. Professor Lynch teaches both graduate and undergraduate classes in...
You know you're in Annenberg when you are flown to Silicon Valley for the day. Four Annenberg Public Relations students experienced the trip of a lifetime last week at the eBay campus in Silicon Valley. Proud team leaders of their senior capstone PR450 class, Azadeh Rongere, Christina Galanopoulos, Hollie Bowers and Jennifer Chang represented...
By Briana Latter
On Jan. 5, 2015, Hollie Bowers was driving home from school on State Route 91 when she spotted a driver who appeared to be drunk coming up behind her. Just as she began to dial 911, she had to swerve into another lane to avoid being hit.
A few moments later, she watched as the driver hit a motorcyclist and sent him flying into the air. Bowers slammed on her...
Longtime USC Annenberg public relations lecturer and renowned entertainment publicist Jack Ryan passed away on August 25, 2016. He was 77.
For two decades beginning in 1983, Ryan taught public relations to several generations of Annenberg students. In 1993, students voted him the most effective adjunct professor at the school. He retired from USC in 2003.
Born June 26, 1939 in...
The PRSSA board publishes a weekly journal about the public relations industry, job market and events on campus. Articles are written by the PRSSA board, PR students and Annenberg alumni.
By Alexa Youssefian
Public relations is a practice in effective communication. As PR students, we’re taught to communicate with and persuade audiences using language and focused messaging....
The PRSSA board publishes a weekly journal about the public relations industry, job market and events on campus. Articles are written by the PRSSA board, PR students and Annenberg alumni.
By Alexa Youssefian
One of the perks of being an Annenberg public relations student is our constant exposure to the industry’s most knowledgeable experts. Last month, Professor...
On March 9, 2016, Edelman President & CEO Richard Edelman visited USC Annenberg to speak to a select group of undergraduate students about the firm's latest Trust Barometer, and more. Edelman discussed the results of the 2016 Edelman Trust Barometer, noting that...
Fifty lucky Public Relations students were treated to an intimate talk with Richard Edelman on March 9. The CEO of one of the world's top-ranked public relations agencies shared insights from the firm's latest Trust Barometer but really wowed the audience with his candid comments during the Q & A. Among his suggestions to students: 1) fact checking matters -- always consult two sources, no...
