Lead On! 2025: Women in communication leadership conference

Thursday, October 16, 2025Friday, October 17, 2025

9 a.m. - 3 p.m. PT

Wallis Annenberg Hall (ANN), Sheindlin Forum (106) and Alumni Plaza (Patio)


Are you ready to take the next step in your career? Join us in person in LA as the USC Center for Public Relations presents its fifth Lead On! women in leadership forum.

This two-day public relations leadership forum, designed by and for women in the industry, equips future leaders with real-world skills, insight, and practical tools for success. This career-defining summit is the go-to gathering for mid-career women in PR and communications who have the desire to learn, grow, and achieve.

Learn from fellow communication experts and C-suite leaders who have forged their own paths and laid the groundwork for the next generation of women leaders.

Featured guest speakers:

  • Tobin Heath and Christen Press, co-founders, RE-Inc; FIFA World Cup Champions
  • Shelley Zalis, CEO, The Female Quotient
  • Samara Bay, author, Permission to Speak

Faculty presenters  and Center for Public Relations speakers currently scheduled include:

  • Dean Willow Bay, USC Annenberg School for Communication and Journalism
  • Bonnie McCracken, copilot specialist, Microsoft 
  • Cristal Downing, EVP, Merck
  • Jennifer Gottlieb, global president, Real Chemistry
  • Kirstin Eggers, professor, USC School of Dramatic Arts
  • Kristina Schake, chief communications officer, Disney
  • Melanie Cherry, associate director, PR and Advertising Studies, USC Annenberg 
  • Melissa Robinson, adjunct professor, USC Annenberg; Vice President, Marketing and Communications, Boingo
  • Tina Vennegaard, academic program director, USC Annenberg
  • Fred Cook, director, USC Center for Public Relations
  • And senior PR leaders from corporations and agencies

Conference pricing:

  • $1,599: Early Bird registration, through September 1, 2025
  • $1,800: Guest registration

Registration is now open on the USC Events site. RSVP below to attend. 

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

RSVP