Milk and mascara are the only things that matter in my life. I am a media professional, married with 4 kids and decided to toss in grad school for giggles. I mean, why not just add one more thing to my plate—you can do anything for a year, right? Everyone asks, “How are you able to do it all?” and “You have 4 kids? Who is watching them?” Needless to say that I do have a husband so my kids aren...
There’s a new content creator on the block, and it’s not an agency. It’s you. Social Native has found a way to monetize the millions of photos and videos that consumers, like you and I, upload to various social networks every day. In an era of user generated content (UGC), consumers are more interested in seeing something that their friends post rather than a branded ad, which is why brands...
As a growing number of Americans are engaging on platforms like Twitter, Instagram and Facebook, companies are increasingly relying upon social media to market their products and engage with their clients—sports teams are no exception.
Social media provides many aspects of marketing and engagement previously unavailable to teams—it changes how teams and their fans can interact and...
Ever since Instagram’s release of Stories last August, the tech scene has pitted the two apps against one another. Without denying the obvious competitive one-ups made by both social platforms, it’s worth viewing both brands individual product accomplishments and audiences to assess future intentions of differentiation...
TSM’s WildTurtle hits the century mark for the first time in League’s North American History. With this huge accomplishment under his belt, I wanted to find out more about the Man, the Myth, the Turtle. Jason WildTurtle Tran is 22 hailing from our neighbors to the North. Just by looking at that friendly smile, you know he’s a warm blooded Canadian. Currently he’s the starting Attack Damage...
I have never been a huge fan of the Superbowl. My family is from South Africa where football is a baffling concept to most so we never really got in to the fandom of it all. But as I got older, the Superbowl became a means of fitting in to society. Going to a Superbowl party was how I made friends at my new high school. It is how I solidified friendships here at USC. But I never really went...
The power of Facebook: Facebook has 1.8 billion monthly users (vs. Instagram’s 600 million monthly users). You can all but guarantee that whatever business you run and in whatever industry or niche, a good percentage of your target audience will be on Facebook.
The catch: With Facebook’s intense and fancy algorithms, those users are highly unlikely to see posts from best friends, let...