Secret menus at fast food chains have been around for years now, but what was once spread through word-of-mouth is now easily accessible through numerous social media outlets. I never knew hidden menu items even existed until my friends – who worked at these places – told me about them. But that was over 10 years ago. Now, if I’m interested in ordering “off the menu”, I simply search for the...

Big data and artificial intelligence (AI) — these aren’t terms to describe futuristic trends but instead, ongoing strategies marketing innovators are adopting to connect and resonate more deeply today’s customers. Thinking beyond the hype to effectively utilize Big Data and AI can be one of the most important decisions marketers can make in establishing industry authority. The following are...

Confide, the app brought to fame recently for its role in the Trump White House has been found to have serious issues with its encryption technology, jeopardizing the sensitive content it was designed to protect . The app is designed to preserve sensitive...

WeChat is one of the well-established digital platforms in China. Launched in 2011, WeChat’s active user reached 0.768 billion in 2016. ­The lifestyle changes brought by WeChat are very obvious in my generation.

Before the existence of WeChat, Weibo (Chinese version Twitter) is the social platform that people got connected and shared information with each other. People still texted to...

That can’t be true, can it? The answer is astonishingly YES, and also a resounding NO. I know what you’re thinking, that’s a horrible way to answer a question. You’re right! But then again, you’re wrong and I’ll show you why.

Let’s start by looking at each sporting event’s pinnacle game or series and judge them based on the viewership. First up is America’s past time, an oldie but a...

Last weekend when I was surfing on the internet I happened to read an article called “Is Facebook Making us Lonely?” by Stephen Marche, several rising phenomenon and problems with today’s emerging social networking sites-particularly, Facebook, are listed and discussed. Before reading this article, I have been thinking about whether social media like Facebook are indeed connecting us or...

Live-streaming apps have been flourishing in China since last year. Emerging apps such as Ingkee, has gained ridiculously high popularity among the youth of China. Ingkee is a one-year old live-streaming mobile app, but it has paved the way to China’s reality show era. Anyone who has a smartphone with internet could log onto Ingkee and start live streaming whenever they want to; these people...

Here are a few of the latest trends in social media that are share-worthy for brand marketers:

1. Instagram’s new album feature: now users can include up to 10 photos and videos per post, which is big news in the marketing community. This new feature provides brands and influencers more of a storytelling opportunity that was previously limited to advertisers. Step-by-step recipes and...