USC Annenberg research shows use of branded content is growing and may be causing consumer confusion
Study is featured in the 2019 Relevance Report available for download Nov. 1.
Study is featured in the 2019 Relevance Report available for download Nov. 1.
Mobile devices are rewiring the way parents and teens connect with one another in countries across the globe. How is the near-universal presence of these devices affecting parent-teen relationships in the United Kingdom?
New study finds inequality by gender and race/ethnicity for film reviewers across 3 years and 300 movies.
Talking computers have been a science fiction staple since at least the days of the original Star Trek series. Now that digital assistants that respond to voice commands are firmly in the realm of science fact, a recent study suggests that this technology has some very enthusiastic users who might have watched the warp-driven adventures of the U.S.S. Enterprise when they first aired in the 1960s.
Across 1,100 popular films from 2007 to 2017, new report finds little change in representation for women, underrepresented racial/ethnic groups, LGBT community, or people with disabilities.
Films like Crazy Rich Asians, The Spy Who Dumped Me, BlacKkKlansman, and The Happytime Murders are poised to provide a much-needed dose of diversity to theaters this summer. But as audiences look to critical reviews to determine if these movies are worth the ticket price, what perspectives are available? A new study reveals that the film reviewers are unlikely to be as diverse as the casts they are critiquing.
USC research shows it’s usually faster to drive in the morning rush hour than it is at night. But why?
According to the 2018 Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories written by journalists (earned media) and promotional content purchased by an organization (paid media). Furthermore, 59% believe the average person will not care if they can tell the difference between the two.