Study is featured in the 2019 Relevance Report available for download Nov. 1.
The use of branded content — paid stories in print, broadcast and online media — is on the rise in the public relations industry, according to a study conducted by the...
Mobile devices are rewiring the way parents and teens connect with one another in countries across the globe. How is the near-universal presence of these devices affecting parent-teen relationships in the United Kingdom?
These were the key questions at a London event today where USC Annenberg and Common Sense Media announced the release of a...
New study finds inequality by gender and race/ethnicity for film reviewers across 3 years and 300 movies.
Everyone may be a critic, but when it comes to film reviewers, a new study reveals that the old adage doesn’t ring true.
The report , titled “Critic’s Choice II,” is the second in a series from...
Talking computers have been a science fiction staple since at least the days of the original Star Trek series. Now that digital assistants that respond to voice commands are firmly in the realm of science fact, a recent study suggests that this technology has some very enthusiastic users who might have watched the warp-driven adventures of the U.S.S. Enterprise when they first aired in the...
Across 1,100 popular films from 2007 to 2017, new report finds little change in representation for women, underrepresented racial/ethnic groups, LGBT community, or people with disabilities.
The rhetoric in Hollywood may be changing when it comes to inclusion, but the numbers are not, says a new study...
Films like Crazy Rich Asians , The Spy Who Dumped Me , BlacKkKlansman , and The Happytime Murders are poised to provide a much-needed dose of diversity to theaters this summer. But as audiences look to critical reviews to determine if these movies are worth the ticket price, what perspectives are available? A new study reveals that the film reviewers are unlikely to be as diverse as the casts...
USC research shows it’s usually faster to drive in the morning rush hour than it is at night. But why?
Your evening commute in Los Angeles is probably a lot longer than your morning drive, even though it’s essentially the same trip in reverse. Now research from USC bears that out.
Crosstown , a research project involving the USC Annenberg...
According to the 2018 Global Communications Report , 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories written by journalists (earned media) and promotional content purchased by an organization (...