The New Normal: Parents, Teens, and Mobile Devices

The New Normal: Parents, Teens, and Mobile Devices Around the World

Mobile devices are rewiring daily life for teens and their parents. The New Normal: Parents, Teens, and Mobile Devices Around the World is a comparative global mapping project designed to advance cross-cultural exploration of family digital media engagement. In partnership with Common Sense, the project compares survey findings from the United States, Japan, the United Kingdom and Mexico.

Photos by Sergio Negrete.

The New Normal: Parents, Teens, and Mobile Devices in Mexico

Latest study on impact of mobile devices on parents and teens expands from the U.S., Japan and U.K. to include Mexico.

To gain further insight into global trends among teens and parents, USC Annenberg and Common Sense have selected Mexico as the latest focus of The New Normal: Parents, Teens, and Mobile Devices Around the World. Mexico is the first Spanish-speaking country in this series; general results will be compared with those obtained in previous years in the U.S., Japan and the U.K.

Parents, teens, and mobile devices around the world

52% %
of U.S. teens feel they and their parents spend “too much time” on mobile devices
61% %
of Japanese parents feel their teens are “addicted” to their mobile devices
72% %
of U.K. parents feel their teens get distracted by their mobile devices at least once per day
--% %
Coming soon: ‘The New Normal: Mexico’ will explore the impact of mobile devices on parents and teens in Mexico

Meet the collaborators

USC Annenberg

Willow Bay, Dean
Tina Vennegaard, Director, Strategic Programs and Initiatives

Common Sense

James P. Steyer, Founder and CEO
Michael B. Robb, Senior Director of Research

London School of Economics

Sonia Livingstone, Professor of Social Psychology, Department of Media Communications

Universidad Iberoamericana

Dr. Manuel Alejandro Guerrero, Director, Department of Communication
Dra. Fidele Vlavo Ablavi

Voice of America
Teens in US and Japan Admit to Phone Addiction
October 4, 2017

VOA’s Student Union quoted Dean Willow Bay on the changing landscape of mobile device use.

BBC Radio 4
Interview with Willow Bay
October 1, 2018

Host Mishal Husain interviews Dean Willow Bay about how parents and their teens both believe the other is “addicted” to their mobile devices.

The Telegraph
Smartphones cause family row every single day in British homes, study finds
October 1, 2018

The Telegraph featured research by USC Annenberg and Common Sense Media in a story on mobile phones being a source of conflict for teens and parents.

DailyMail
Teens spend a ‘mind-boggling’ NINE HOURS a day on media, survey reveals
November 3, 2015

The DailyMail featured research examining how teens spend their time on their mobile devices.