Michael J. Cody, PhD, is a professor at USC Annenberg, where he has taught classes and conducted research on social influence processes since 1982. He has co-authored two books, Persuasive Communication and Interpersonal Communication; and he has co-edited five: The Psychology of Tactical Communication, Explaining the Self to Others, Gender, Power, and Communication in Human Relationships, Entertainment-Education and Social Change and Serious Games. He served as the editor-in-chief of Communication Theory and the Journal of Communication. His grants focused on the tobacco control, energy conservation, and understanding autism.