Sheila
Teresa
Murphy

Professor of Communication
Sheila Murphy is an expert on the use of stories or narratives to change individual and health-related normative beliefs and behavior on topics ranging from human trafficking, condom use, stereotyping, and cancer screening, both in the U.S. and globally.
Academic Program Affiliation: 
Sheila Murphy is an expert on the use of stories or narratives to change individual and health-related normative beliefs and behavior on topics ranging from human trafficking, condom use, stereotyping, and cancer screening, both in the U.S. and globally.
Expertise: 
Diversity and Inclusion, Education, Entertainment, Gender and Sexuality, Global, Health, Los Angeles, Marketing, Media Literacy, Politics, Public Diplomacy, Race and Ethnicity, Science
Research and Practice Areas: 
Health
News and Media Industries
Organizations and Networks
Persuasion and Politics
Center Affiliation: 

Sheila
Teresa
Murphy

Professor of Communication
Academic Program Affiliation: 

Tabs

Sheila Murphy is a professor of communication at USC Annenberg. Trained in social psychology at the University of Michigan, Murphy specializes in identifying the individual, interpersonal, community, and ethnic and cultural factors that shape people’s knowledge, attitudes and practices. Understanding cultural diversity and tailoring messages to diverse audiences has been a major theme of her research both domestically and internationally (including India, Ethiopia, Uganda, Nigeria, El Salvador, Panama, Thailand and Indonesia).

Murphy is also an expert on the use of stories or narratives — in contrast to more traditional interventions — to change individual and normative beliefs and behavior on topics ranging from human trafficking, condom use, stereotyping, cancer screening, water conservation, and acceptance of marginalized groups such as Muslims, undocumented immigrants and transgender individuals.

Murphy has worked with dozens of popular television programs (including Gray’s Anatomy, ER, Desperate Housewives, and American Crime) to assess the impact of popular programs on viewers’ knowledge, attitudes and behavior. 

Awards and honors

American Public Health Association’s Public Health Education Award
Top Translational Research Award in Health Communication
National Institutes of Health Common Fund Award
Everett M. Rogers Award, American Public Health Association 

Fall 2021

CMGT 510: Communication, Values, Attitudes and Behavior
COMM 650: Survey Construction and Validation