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News»Centers
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Video: USC Annenberg Innovation Lab's 'Oscar Senti-meter'

March 1, 2012
Communication and Marketing Staff
Updated May 3, 2023 11:40 a.m.

In a post on IBM's "Building A Smarter Planet" blog, USC Annenberg Innovation Lab director Jonathan Taplin talked about the "Oscar Senti-meter," a tool that uses Twitter posts to track audience opinions of films and actors in the weeks leading up to the Academy Awards.

See the video below for more.

Blog post
Video

Photo of the statue of Hecuba
Author
Communication and Marketing Staff

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