Research study finds that a film can have a measurable impact on audience behavior
As Academy Award voters mark their ballots, researchers at the USC Annenberg Norman Lear Center released a study measuring a movie's power to change the behavior of people who see it. Using an innovative instrument developed by the Lear Center, the study of more than 20,000 people found that those who saw the 2010 Oscar® nominee Food, Inc . had significantly changed their...