The M.A. in Strategic Public Relations degree program is designed to meet the needs of both new graduates and established professionals who have an interest in the practice of communication strategy. The program takes a highly applied, case-study approach that emphasizes strategic thinking, problem solving and specific skills to propel you into a successful career in the exciting, rewarding...
As the PR practice is growing in scope, there’s an increased need for specialists who are experts in specific skills or practices. Students enrolled in the degree program have the opportunity to take two paths in their Annenberg study: a broad PR education peppered with special electives here and there; or, adopt concentrations or “specializations” in their second year of study.
14 average number of students in required courses
Personalized attention from our 10 full-time faculty members
Over 50 professional part-time instructors
9 content creation courses, including required and elective courses. Armed with experience shooting/editing video, writing an array of materials such as newsletters and media announcements, publication design skills
USC’s undergraduate and master’s programs in public relations are ranked among the best in the world, preparing graduates not only for rewarding jobs in a variety of industries, but empowering them with the leadership skills and adaptability to navigate a profession that is constantly changing. The USC PR program views the work of PR practitioners as advocates for brands or causes, and no
USC Annenberg is known as a highly prestigious leader in the practice of communication and public relations because of its biennial Generally Accepted Practices (GAP) Study which tracks trends and best practices in the field. Students are encouraged to become involved in this and other projects of the USC Center for Public Relations.
“The USC Center for Public Relations (CPR) mission
The following are examples of recent career placements for some alumni of the M.A. Strategic Public Relations program:
Each year, the office of USC Annenberg Career Development performs a placement survey of all USC Annenberg graduates one year after graduation. Here’s a snapshot of where some of our recent graduates are
The M.A. in Strategic Public Relations degree requires the completion of 40 units and is typically finished in 16 to 20 months. Students are required to prepare either a thesis or a comprehensive examination to complete their coursework. During the first two semesters, students will complete six compulsory courses including:PR 504 - Strategic Public Relations Research, Evaluation and
Upon successful completion of the Strategic Public Relations program graduates will be able to:think strategically, critically, creatively and independently; demonstrate competency in the role of communications in organizational environments of all types; apply professional and ethical principles in pursuit of truth, accuracy, fairness and diversity; take into consideration the