Fifty lucky Public Relations students were treated to an intimate talk with Richard Edelman on March 9. The CEO of one of the world's top-ranked public relations agencies shared insights from the firm's latest Trust Barometer but really wowed the audience with his candid comments during the Q & A. Among his suggestions to students: 1) fact checking matters -- always consult two sources, no...
The M.A. in Strategic Public Relations degree program is designed to meet the needs of both new graduates and established professionals who have an interest in the practice of communication strategy. The program takes a highly applied, case-study approach that emphasizes strategic thinking, problem solving and specific skills to propel you into a successful career in the exciting, rewarding...
As the PR practice is growing in scope, there’s an increased need for specialists who are experts in specific skills or practices. Students enrolled in the degree program have the opportunity to take two paths in their Annenberg study: a broad PR education peppered with special electives here and there;... Read more
Few industries have been as radically transformed by new technologies in the past 20 years as the public relations and advertising professions. Now increasingly converged fields of practice and study, they remain central to the success of organizations of all types, whether business or purpose-driven. The Master of Arts in... Read more
Upon completion of the MA in Public Relations and Advertising, graduates will be able to:
Utilize strategic and critical thinking principles, quantitative and qualitative analyses and ethical reasoning models to conceptualize effective advocacy communication campaigns along paid, earned, shared and owned media Function as brand storytellers by building spreadable... Read more
Every PR practitioner secretly dreams about it: receiving a call from a The New York Times reporter asking to write a story on our clients/issues/companies. And, while many of us have vast experience with crafting and pitching stories, the truth is that an NYT “hit” remains a distant dream.
Not for 2008 SPR MA alum Christina Wong, director of PR and brand expression at Tender Greens, a...
By Swaroop Sarkar
After learning the basic fundamentals ofPublic Relations in the United States, I headed over to my homeland to extend a career in the field of communications. I was overwhelmed when the biggest domestic PR agency (not to be named) sent me an offer letter. One month down the line, I must say I am surprised at the way things work around here. Not to sound too much of a...
In a ceremony October 17 at Twitter’s San Francisco headquarters, Joe Nolan (MA SPR 2008) was named to the Brand Innovators “40 Under 40” list. The honorees, who represented such diverse organizations as American Airlines, Banana Republic, Charles Schwab, Pizza Hut, Sony and The Clorox Company, were selected based on their professional accomplishments but also their “ability to leverage...
