How COVID-19 has changed retail brands’ communication and marketing strategy for the holiday season

This panel focuses on how retail brands’ communications and marketing for the upcoming holidays has changed because of COVID-19. Moderated and hosted by Pollack Group representatives and Adjunct Professors Jackie Liu and Stefan Pollack.

Panelists:

• Corianda Dimes, associate strategy director, social strategy lead at TBWA\Chiat\Day,
• Jordyn Holman, retail reporter, Bloomberg News
• Brian O’Connor, vice president, communications, Princess Cruises
• Ron Thurston, vice president of stores, INTERMIX