Learning Objectives

Upon successful completion of the Master of Communication Management you should be able to:

  • make strategic decisions around communication business issues based on what you know about an organization’s strategies, goals and objectives and on the applicable communication research;
  • utilize written and oral advocacy skills to articulate key communication theories, identify them in practice, use them in business situations, assess and measure effects, and be able to modify your practice based on experience over time;
  • approach communication issues with an understanding of the appropriate data-gathering methodologies and be able to collect, analyze and interpret the data, thus fostering the problem-solving and decision-making skills essential to a management-level career.