A year ago in the 2024 Relevance Report, I detailed how we were “atomizing” our processes in communications at Microsoft to identify where we could apply generative AI. I talked about the twenty-step journey that an earned media story takes in our organization and noted where there was opportunity for AI (and automation). Over the last year, we have been methodically building and applying AI...
On Feb. 16, 2017, USC Annenberg's Center for Public Relations and Media, Diversity & Social Change Initiative (MDSCI), along with Humana, hosted "Over Sixty, Underestimated: A Healthy Look at the Silver Screen," a panel discussion on the portrayal of aging in Hollywood films.
The USC Annenberg Center for Public Relations today released an executive summary of its Global Communications Report , a comprehensive survey of senior public relations executives, which predicts the worldwide PR agency business will grow from its current estimated size of $14...
Public relations executives from across the globe contributed to the future of our dynamic profession by participating in a Global Communications Report we conducted this spring in conjunction with the Holmes Report, the Institute for Public Relations, the Global...