More than a dozen USC Annenberg faculty and doctoral students will play an important role in the 2010 Association for Education in Journalism & Mass Communication Convention from Aug. 4-7 in Denver.

Research topics to be presented or discussed include gender equity, journalism schools as news providers, mobile advertising, the fate of public relations, online learning, the future of news and reimagining antiquity’s historians as journalists.

"This is definitely a really rich opportunity for all of us at Annenberg to see what’s going on at our sister schools and to share our own ideas and best practices," said School of Journalism director Geneva Overholser (pictured, below right), who will speak on three panels. "I’m very excited to be able to talk about journalism schools as news providers. We’re real leaders on that front."

The following USC Annenberg scholars will moderate sessions, serve as panelists or present papers during the convention (in chronological order):

Tuesday, Aug. 3

1-5 p.m. Director of the School of Journalism Geneva Overholser will serve as a panelist at the workshop “Examining Gender Equity – from the College Classroom to the Corporate Boardroom” hosted by the Commission on the Status of Women. (Session 012)

3:30-7:30 p.m. Director of the School of Journalism Geneva Overholser will serve as a panelist at the workshop titled “Journalism Schools as News Providers: Challenges and Opportunities” held by the Civic & Citizen Journalism Interest Group and Newspaper Division. She will participate in “Part 1 – What is Changing and Why.” (Session 016)

Wednesday, Aug. 4

8:15-9:45 a.m. Research Associate from the Center for the Digital Future Liuning (Matt) Zhou will present a paper titled “A Comparative Study of American and Chinese Young Consumers’ Acceptance of Mobile Advertising: A Structural Equation Modeling Approach.” The paper, which he co-wrote with Hongwei Yang of Appalachian State University and Hui Liu of Beijing International Studies University, will be presented at the session titled “Going Mobile” in the Advertising Division. (Session 024)

3:15-4:45 p.m. Associate Director of the School of Journalism Patricia Dean will serve as a panelist at the session “The New Convergence: Innovations in Industry and Academic Collaborations” held by the Radio-Television Journalism and Visual Communication Divisions. (Session 082)

5-6:30 p.m. Director of the USC Annenberg Strategic Communication & PR Center Jerry Swerling will serve as a panelist at the session “Policy Advisor or Chief Communicator? Deciding PR’s Fate” held by the Public Relations and Mass Communication and Society Divisions. (Session 090)

 

Thursday, Aug. 5

8:15-9:45 a.m. Director of the School of Journalism Geneva Overholser will serve as a panelist at “Exploring Innovative Partnerships Between J-Schools and News Organizations” held by Scripps Howard Foundation and AEJMC Council of Affiliates. (Session 126)

1:30-3 p.m. Assistant Director of the School of Journalism Laura Castañeda (pictured, left) will present a paper titled “Disruption and Innovation: Online Learning and Degrees at Accredited Journalism Schools and Programs” from the Scholastic Journalism Division of the Scholar-to-Scholar Refereed Paper Research Session. (Session 144)

 

5-6:30 p.m. Research Associate from the Center for the Digital Future Liuning (Matt) Zhou will present a paper titled “An Exploratory Study on Factors Affecting American Young Consumers’ Acceptance of Mobile Advertising: A Structural Equation Modeling Approach” co-written by Hongwei Yang of Appalachian State University. The Scholar-to-Scholar Refereed Paper Research Session is held by the Public Relations Division, Entertainment Studies Interest Group and Cultural and Critical Studies. (Session 168)

Friday, Aug. 6

8:15-9:15 a.m. Doctoral student Poong Oh will present a paper titled “Another Condition for Successful Deliberation: A Mathematical Approach” from the Refereed Paper Research Session held by the Communication Theory and Methodology Division. (Session 223)

8:15-9:45 a.m. Journalism professor Andrew Lih and Center for Communication Leadership & Policy senior fellows Adam Clayton Powell III and David Westphal lead a panel discussion called “Wikipedia and the Future of News,” the changing state of the news media. Breakfast will be served. (Session 238)

8:15-9:45 a.m. Director of the Image of the Journalist in Popular Culture (IJPC) and Journalism Professor Joe Saltzman will present a paper titled “Herodotus as an Ancient Journalist: Reimagining Antiquity’s Historians as Journalists” which was accepted by the History Division at a scholar-to-scholar History Division Refereed Paper Poster Session. Saltzman will also be at the USC Annenberg table for the entire conference in the exhibition hall discussing the new IJPC Online Database, the seven IJPC video compilations and promoting the peer-reviewed IJPC Journal. (Session 225)

8:15-9:45 a.m. Communication professor Stacy Smith will present a paper titled “Female Characters and Financial Performance in 100 Top-Grossing Films in 2007” which was accepted by the Mass Communication & Society Division at a scholar-to-scholar Refereed Paper Poster Session. (Session 225)

 

 

1:45-3:15 p.m. Doctoral student Andrew Schrock will present his second-place student paper “Are You What You Tweet? Warranting Trustworthiness on Twitter” at the Refereed Paper Research Session Understanding the Digital World: Trust, Relationships and Social Media – Top Student Papers Session. The session is hosted by THE Communication Technology Division and Graduate Education Interest Group. (Session 249)

1:45-3:15 p.m. Journalism and communication professor Félix Gutiérrez will moderate the research session AEJMC Scholars Program Showcase. (Session 260)