An April 15 MarketWatch article titled "The next Silicon Valley: USC’s Annenberg?" features innovation taking place at USC Annenberg.
The article explores USC Annenberg projects such as the newly launched Annenberg Innovation Lab, which is a social and technological innovation lab that develops projects with both a real-world application and a societal impact. More than just an incubator, the lab will be a showcase and a bridge to outside businesses that will apply innovations developed at the school.
"Annenberg students sport a can-do spirit that’s sorely missing in media nowadays," the article's author, Jon Friedman, wrote.
"I observed a distinct lack of jaded people at the first annual Annenberg Innovation Lab Conference two weeks ago on the USC campus," Friedman continued. "USC students participated in the Lab’s Crunch Design Challenge. The winning projects — each of which was awarded $3,000 — were declared in four categories: the Future of eBooks, Transmedia Storytelling, Community Platforms and Tools & Applications.
"It was reassuring to see enthusiastic students not talking about the end of the media — which is often the case with members of the journalism establishment. At Annenberg, they see a future in the media biz."
