Brabham on reshaping McDonald's corporate PR

Professor Daren C. Brabham spoke with NPR's Marketplace on the need for McDonald's to revamp their internal corporate communication structure.

Brabham called for an improvement in company culture following a flood of negative PR surrounding its internal resource site for employees, McResource.

"Employee communications, or employee relations used to be this one domain of public relations that wasn’t necessarily ignored, but wasn’t necessarily emphasized either," he said.

Read and listen to the full piece here.