Professor Joe Saltzman will discuss "The Rise of the Multi-Screen Consumer: The Effect of the Use of the Internet and TV Simultaneously on the Future Consumption of Media" at the 2015 Broadcast Educators Association Convention. Joined by professors from California State University, Fullerton, Saltzman's panel will look at the ways that social media pervade electronic media marketing and programing content. The panel will be held on Monday, April 13 at 11:30 a.m. at the convention's location in Las Vegas. Saltzman is the director of the Image of the Journalist in Popular Culture project at the Norman Lear Center. A former associate dean and current journalism professor at USC Annenberg, he is also an alum of the school.