As part of the Annenberg Intelligence series, Dean Willow Bay was in conversation with Mike Bass, the NBA’s Executive Vice President and Chief Communications Officer. He shared a glimpse into designing and implementing effective communication strategies, and the tough decisions he has to make in real-time for the league and its players.
Inside the NBA Bubble with Mike Bass
September 21, 2020
Updated September 22, 2020 12:15 p.m.