Keemia Ferasat is a media and advertising leader on Microsoft’s Global Media team, where she leads global media strategy and performance marketing initiatives across digital and social media platforms. In her role, she works on large-scale marketing campaigns that promote Microsoft’s commercial and cloud technologies, helping connect complex innovations with business and consumer audiences around the world.

As an adjunct faculty member at the USC Annenberg School for Communication and Journalism, Keemia brings this real-world industry experience directly into the classroom. Her courses emphasize experimentation, innovation, and the process of developing ideas from concept to launch, giving students a practical understanding of how modern media campaigns are conceived, executed, and measured.

Known for her collaborative spirit and curiosity about emerging technologies, Keemia is passionate about helping students turn creative ideas into strategies they can apply in real professional environments. She believes the most effective media strategies begin with understanding people, and she is committed to mentoring students as they learn to combine storytelling, technology, and data to create meaningful impact.

Linktree

LinkedIn

Forbes Article

Substack: Notes by Keemia