Eunjin (Anna)
Kim
Assistant Professor of Journalism

Program

Public Relations (B.A.)
Strategic Public Relations (M.A.)

More Eunjin (Anna)

Expertise

Advertising
Branding
Consumer Behavior
Digital Media Effects
Media Psychology
Message Effects
Narrative Advertising
Storytelling

Eunjin (Anna) Kim is an assistant professor at the USC Annenberg School for Communication and Journalism. Her primary research explores the persuasive power of storytelling, with a focus on the process and consequences of storytelling in advertising. Other research interests include digital media effects, branding, and persuasion knowledge. Her work has been published in the Journal of Advertising, Marketing Letters, Psychology and Marketing, International Journal of Advertising, Cyberpsychology, Behavior, and Social Networking, Mobile Media & Communication, and others. She has been recognized multiple times for her quality research from Journal of advertising, American Academy of Advertising, and the American Marketing Association.

She received her Ph.D. from the University of Missouri School of Journalism with an emphasis on strategic communication and a minor in psychological statistics. Prior to joining USC, she was an assistant professor in the Temerlin Advertising Institute at Southern Methodist University. At SMU, she taught Digital Media Strategy, Consumer Behavior, Strategic Brand Management, and Media Measurement and Metrics.

You can read more about Anna’s work on ResearchGate and Google Scholar.