#PRFuture Speaker Series: Relevance Report 2021 Discussion

Thursday, October 29, 2020

5 p.m. 6:30 p.m. PT


Join USC Center for Public Relations director Fred Cook and PR leaders from top agencies and corporate communication departments to introduce the 2021 edition of the Relevance Report, a collection of forward-looking essays from professionals and academics that predict future PR industry trends in media, technology, and society. This year's report focuses on addressing the impact the COVID-19 pandemic and social justice protests will have on the future of the PR profession.

This annual event will feature the Center for PR’s survey results about what will be relevant in 2021, and board members from the Center for PR and Annenberg faculty discussing their contributions to the Relevance Report and commenting on issues facing the PR industry. Scheduled participants include:

  • Adrienne Cadena, president, Havas Street
  • Stephanie Corzett, director, global external communications and media relations, The Walt Disney Company
  • Matt Harrington, global president, Edelman
  • Margenett Moore-Roberts, chief inclusion & diversity officer, Golin
  • Jeffrey Cole, director, Center for Digital Future, USC Annenberg
  • Bill Imada, chairman, IW Group
  • Brenda Gonzalez, State Press Secretary, Office of U.S. Sen. Kamala Harris
  • Gary Brotman, vice president of product & marketing, Secondmind Ltd.
  • Heather Rim, USC Alumni Association Board of Advisors
  • Julia Wilson, founder & CEO, Wilson Global Communications
  • Matt Furman, chief communications and public affairs officer, Best Buy  
  • Melissa Waggener Zorkin, global CEO & founder, WE Communications

The online discussion will begin at 5:00, followed by a live Q&A session.