Class List and Minor Requirements

The M{2e} minor offers classes that help you understand the economic forces that are reshaping media. We give you access to leading executives and entrepreneurs at the forefront of change in the industry. We connect you with our network of companies and alumni who can help open doors and create opportunities for you.

Required Courses
BAEP 450     Fundamentals of Entrepreneurship or
BAEP 451     The Management of New Enterprises
COMM 209  Communication and Media Economics

Electives (choose a total of 16 units from the following):
One course (4 units) must be in BAEP: 
BAEP 452     Feasibility Analysis (prerequisite BAEP 450, BAEP 451 or BUAD 301)
BAEP 454     Venture Initiation: Launching and Scaling Your Startup (prerequisite BAEP 452)
BAEP 460     Seminar in Entrepreneurship
BAEP 470     The Entrepreneurial Mindset – Taking the Leap

One to two courses (4-8 units) must be in COMM: 
COMM 306  Innovation, Entertainment, and the Arts
COMM 345  Social and Economic Implications of Communication Technologies
COMM 430  Global Entertainment
COMM 431  Global Strategy for the Communications Industry
COMM 427 TV Strategy: From Broadcasting to YouTube 
COMM 454  Media, Money, and Society

One to two courses (4-8 units) must be in JOUR/PR:
JOUR 381     Entertainment, Business and Media in Today’s Society
JOUR 469     Money, Markets and Media
PR 429          Business and Economic Foundations of Public Relations (prerequisite PR 250)
PR 473          Emerging Media Strategies for Communication and Public Relations
PR 491          Transmedia, New Media and Strategic Communications

School of Communication  

Economic Thinking for Communication and Journalism:
Introduction to microeconomic and macroeconomic principles; analysis of contemporary issues in media, communication and journalism industries from an economic perspective. COMM 207  

Media Economics: Perspectives on Communication Industries:                                                                                                   
Application of economic principles in the areas of media ownership, market structure, industry regulations, media convergence, and entrepreneurship in new media. COMM 208 - Prerequisite: COMM 207.

The Communication Revolution, Entertainment, and the Arts:
Explorations of the effect of digital technology on the entertainment business. Relationships among technology, economy, popular culture, entertainment and art. COMM 306    

Social and Economic Implications of Communication Technologies:                                                       
Social and economic impacts of information and communication technologies; social factors that shape technological change; issues include access, privacy, freedom of expression, productivity, democratic control. COMM 345  

Global Entertainment:
Survey of economic, political, and cultural dimensions of the global entertainment marketplace; focuses on the international production and distribution of media products and services. COMM 430   

Global Strategy for the Communications Industry:
Addresses the practical and theoretical aspects of the international economy that are most relevant to management strategy in the communications industry. COMM 431   

American Media and Entertainment Industries:
Examines the history, technology, regulations and business practices of American broadcast and pay-TV industries; assesses the influence of the Internet on the evolution of post-network television; provides students with first-hand access to the industry executives and thought-leaders shaping the media supply chain's digital future. COMM 432

Home Entertainment:
Considers the historical evolution of media firm business models that situate entertainment content in the domestic sphere, initially via electronic television and subsequently through ancillary formats facilitated by digitization (i.e., cable television, home video, DVD, DVR, video-on-demand, online video service, etc). COMM 433 

Media, Money, and Society:
Investigates money as both a medium of communication and a micro-technique of political power; surveys social scientific analysis of money and financial markets; money and popular culture; the business press; representations of Wall Street in Hollywood cinema. COMM 454   

School of Journalism


Entertainment, Business and Media in Today’s Society:
An examination of the symbiotic relationship of the entertainment business and the media; press coverage of the entertainment industry; Hollywood’s relationship with news media. JOUR 381 

Money, Markets and Media:
Students approach economic principles and concepts through case studies, historical examples and the day’s headlines. JOUR469 

Web Analytics for News and Nonprofit Organizations:
Introduction to using web traffic and other audience behavior data to manage websites and social media for news and nonprofit organizations. JOUR477

Follow the Money:
This course is structured like a newsroom, in which students are assigned beats in order to gain a hands-on, real-time approach to covering business, economics and public finance. JOUR599

Monetization and the New Media:
This course equips students with a nuanced understanding of how journalism works as a business by exploring different strategies – such as paywalls, aggregation and engagement – that are being tested in today’s marketplace JOUR599

Public Relations

Strategic Public Relations:
Strategies and practices in the growing field of public relations/strategic communication, including landmark cases; special emphasis on historical roots, evolution, current and future practice. JOUR 350

Business and Economic Foundations for Public Relations:
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed. JOUR 429 - Prerequisite: JOUR 350.

Transmedia, New Media and Strategic Communication:
Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics. JOUR 536