Glenn Osaki is senior vice president and chief communications officer of the University of Southern California, effective June 1, 2019. Osaki has more than 30 years of experience in strategic communications, most recently serving as president of Asia-Pacific for MSL, an international public relations firm.
His responsibilities at USC will include shaping the university’s overall communications strategy, serving as principal spokesperson and collaborating with communications officers across the University Park and Health Sciences campuses to highlight achievements in research, teaching, scholarship and other facets of university life. He will also oversee USC’s Cultural Relations and University Events office and all internal communications activities.
During his 32-year career with MSL, the public relations network of Publicis Groupe, Osaki managed issues and strategic communications for a wide range of clients across industries and geographies. He has been a key adviser to major international clients such as Procter & Gamble, Coca-Cola, Volkswagen Group, Netflix, Mondelez, Nike and Nestle, among many others. While leading MSL’s Asia-Pacific operations, he oversaw a development strategy that grew a 15-member team into a regional powerhouse with more than 40 offices and 1,500 consultants.
Osaki has been recognized for his achievements with numerous honors, including being named Asia-Pacific PR Agency Head of the Year by Campaign Asia, being honored for Outstanding Individual Achievement by The Holmes Report and guiding MSL to six selections as Asia-Pacific PR Consultancy of the Year.
Prior to relocating to Shanghai in 2005, he was managing director of MSL’s Los Angeles office, which he helped develop into a leading public relations firm in the region.
Osaki has strong connections to USC, having earned his master’s degree in public relations from the USC Annenberg School for Communication and Journalism. He currently serves on the Board of Advisors of the USC Center for Public Relations at USC Annenberg.
Under his direction, MSL has provided public relations services to USC in the Asia-Pacific region, and Osaki has personally advised university leaders — including several deans — regarding outreach and crisis response.