New rules of (brand) engagement: How social media and influencers are shaping the future of news for Gen Z with Matt Prince

Thursday, February 29, 2024

12:30 p.m. 1:30 p.m. PT

Online


Matt Prince breaks down the current earned media revolution, the decline of traditional public relations, and the impact of social media and influencers on the future of news consumption amongst Gen Z. RSVP below for Zoom information. 

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

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