In this collaborative event series, meet and gain behind-the-scenes insights from PR leaders in the business who represent and help artists and athletes stand out to engage with their fan base in meaningful ways. The panelists will share how they carved their career paths and discuss how PR is changing as the industry changes. Conversation to be moderated by award-winning music scholar, cultural historian and USC’s inaugural Vice Provost for the Arts, Josh Kun. Panelists for this event are listed below. 

• Ayanna Wilks, vice president of publicity at Epic Records
• Jen Appel, co-founder and partner of The Oriel Company
• Melissa Zukerman, managing partner for Principal Communications Group
• Nick Chanock, executive vice president, Baseball at Wasserman
• Tomás Mier, staff writer for Rolling Stone (USC Alumnus)

Wasserman Music represents a world-class roster of artists for live performance, touring, brand partnerships and beyond, empowering them to create culture and impact audiences globally. The passionate, entrepreneurial agents at Wasserman Music are long-term artist development strategists who build significant, global platforms for the world’s most impactful artists. Wasserman Music is a division of Wasserman, a partner to the world’s most iconic sports figures, musical artists, brands, and properties. Learn more here. 

Thanks to all of our collaborative partners at Wasserman Music, USC Annenberg and USC Thornton.

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