Bobby Borg, MCM is a former major label, independent and DIY recording/touring artist with over 30 years experience. He also served as the vice president of special events for the Los Angeles chapter of the American Marketing Association, interim chairman of music business at Musician’s Institute in Hollywood, California, and a lecturer of music business at institutions like Berklee College of Music, University of Miami and University of California Los Angeles where he was awarded by students and staff as “Distinguished Instructor.” Borg is also the author of three widely read books: Music Marketing For The DIY Musician, Business Basics For Musicians, Introduction to Music Publishing For Musicians, and over 1,000 highly publicized magazine and blog articles.